Hair Studio G10
A working salon business site, kept in the portfolio honestly as off-niche proof of real, live client work while the wellness list grows.
dossier held pending client approval
mission file 001 · battle on therapy
Therapy In A Site. Darkness to light.
clientBattle On Therapy · Chris Batalon · Seattle / Bellevue
workingChris in Seattle. I was in Los Angeles. Remote, online, asynchronous.
rolebrand, UX/UI, copy, Webflow from scratch
windowMay 2025 to Jan 2026
stackwebflow · cms · calendly, then alma
livebattleontherapy.com
A Site That Mimics the Therapy Process, Going From Darkness to Light
I built the Battle On Therapy website from scratch in Webflow around one creative problem: how to make therapy felt on a page, through imagery that mattered to Chris, with his own icon inside the design. Four core pages. One light progression. That was the brief.
Someone looking for a therapist should feel they already know him: his personality, what he understands, and what he can help with. The site also had to stand out among thousands of other mental health practices, draw the people he can help, and send everyone else toward a better fit. He treats Asian and Asian American adults, men of colour, and minority professionals working through anxiety, trauma, burnout, identity, and life transitions.
Category Sameness
I looked at other practices with him. Chris called them dated, text-heavy, and interchangeable. In a field that large, a site that looks like the rest of them disappears. He wanted a strong opening screen, less text carrying more feeling, specialties listed plainly, and insurance answered early.
Designing for Hesitation
The harder problem was the person arriving already unsure. Adults roughly 25 to 45, navigating anxiety, trauma, burnout, and identity. Many of them men of colour who have never sat across from a therapist who looks like them. A cold page confirms the fear that brought them there. The page had to show that Chris understands what they are going through, where they are, and what he is able to help with.
The Constraints
Speak clearly to men and women of colour, and stay specific enough that the practice is findable. I built it from scratch. Chris showed up with an icon and a color. I came up with the rest, and the mark had to live in the imagery, not sit off to the side. Ko’olina Beach surfaced later, after I had the concept of Therapy In A Site, going from darkness to light.
From scratchNo previous platform claim. Favicon and logo marks only.
Icon and a colorHe showed up with those. Ko’olina followed the concept.
Make the Page Do the Heavy Lifting
Signed 31 May 2025, soft launch in August, handoff in January 2026. I kept the scope on the arc that would survive editing, not on a deliverables wall.
- Therapy In A Site: The visitor experiences the shape of therapy by scrolling. The background shifts through time of day. Each section is lit for what it asks.
- One Scene, Every Time of Day: Ko’olina Beach, one fixed camera angle. The light changes. The place does not.
- Ninety-Ten Icon Weight: The flat geometric mark stays a supporting voice over photographic backgrounds. Fifty-fifty was rejected.
- Four-Field Intake: Name, email, phone, what brings you here. Zip removed on privacy grounds. Voice moved from “We Hear You” to “I’m Here With You.”
- One-Direction Light Ramp: The night→day→night round trip, cut. One monotonic ramp survives section edits.
creative concepting to achieve therapy in a website through imagery
Blend the client's real images with his icon.
I mood-boarded how to do that tastefully, and I stayed inside the color palette he wanted. Dark to light came from different times of day at Ko’olina Beach, the shoreline that showed up after the concept.
The working board. Chris marked the skies he wanted, in his own notes.
The concept, narrowed. One shoreline, four times of day. These are the frames the page was built from.
Four Pages, as They Shipped
Chris had a DIY site that did not represent him. He was opening his own practice for the first time, and he wanted a site that showed who he is and attracted the clients he can help.
live pages from battleontherapy.com, captured 2026-08-25. chris edits the site on his own webflow seat, so today may look different.
live · captured 2026-08-25
live · captured 2026-08-25
live · captured 2026-08-25
live · captured 2026-08-25
Handed Over, and Running the Practice’s Front Door
Soft launch in August 2025. The site was handed to Chris in January 2026. After I handed it off, he was free to change the site however he wanted. If a client would rather I handle the edits, that is what a maintenance package is for.
Live on the Page
Verified 2026-08-10: hero, Meet the therapist, Dear fellow traveler letter, Why Choose Battle On Therapy, services, seven-step plan, insurance marquee (nine carriers), blog, contact, footer. Four modalities on the homepage services section, written in Chris’s voice.
Complete Ownership
Chris runs the site himself on a Webflow content-editor seat with publishing on (verified 2026-08-04). Hosting is billed to his card, not mine. A client who cannot see or control what their site costs is stuck with their agency.
The Final Arc
The design record runs from night to dusk. The live page passes through daylight and ends at night. I do not have the reason on file. The light still changes section by section, on purpose.
Impact at a glance.
9Insurance carriers named on the page · Optum, HealthSCOPE Benefits, Allied, Aetna, Meritain Health, Cigna, Christian Brothers Services, Trustmark, Premera Blue Cross · verified live 2026-08-10
4Core pages at launch: Home, About, Services, Blog
10Dated landing-page iterations, 7 Oct to 11 Nov 2025, before the page was considered finished
May → JanContract 31 May 2025 through handoff January 2026
every figure above is checkable on the live site or in the version history.
In the client’s own words.
If you’re on the fence about working with Jammy over at SLB, do yourself a favor and at least schedule a consultation.
If you’re on the fence about working with Jammy over at SLB, do yourself a favor and at least schedule a consultation. What kept me from pulling the trigger was the idea that I could DIY my own personal website or use an AI tool to aid in the process. What drew me to working with SLB initially was the passion toward wanting not just to create a great website, but the drive to help others who are on their journey of healing.
While working with Jammy, he took all of my ideas into consideration, spent many hours discussing and detailing with me all of the research on competitors websites and gave me several different options to choose from in terms of templates and website flow/vibe.
SLB took the time to really engage and get familiar with the therapy market and really figured out how to market to potential clientele. I truly feel SLB went above and beyond what my expectations were in terms of the creation of my website. So yes, I could have done the website myself, and yes it would have probably turned out alright. But if you want to put your best foot forward and have an amazing website that clients can really get to know you, go with SLB. You won’t be disappointed.
Chris, Battle On Therapy
The next drop
could be yours.
You’re opening your own practice, and the site still doesn’t feel like you. I’d like to hear about it. Maybe you built it yourself and you’ve outgrown it. Maybe something just feels off and you can’t quite name it. Book a free 30-minute discovery call and I’ll see if this is a fit.
Nexus PR
A Portland PR firm’s earned media, rebuilt as long-form pages a search engine can read. Four pages, a real booking path, and a quarter of climbing impressions.
dossier held pending client approval
© 2026 jammy phan · jam drop · mission file 001 · battle on therapy