Studio Lucky Bamboo · Websites for private practice · Therapy first
Calm, booked-out websites for private practice.
Therapists, counselors and psychologists first. Acupuncturists and other solo practitioners welcome — same shape of work, one person at a time. A distributed studio of designers, developers and quiet technology draws one site per practice, built to be found, trusted, and booked.
A 30-minute Root & Canopy Session — you leave with a growth map, whether or not we work together.
﹀ descend — the proof is 60 m down
Flagship case · Battle On Therapy · solo mental-health practice, Washington · 2025–26
It started as nothing — no site, no template.It launched as a page only his practice could run.
The argument of this section is two frames — the first concept and the launched site. The rest is how one became the other.
From up here every practice reads the same roof. His had no roof at all — no website, no template, nothing to point a new client to. The whole thing was carried from idea to execution: concept, identity, copy, design, build, launch — a distributed studio of designers, developers and quiet technology working as one hand, so the site that emerged could belong to no other practice. It was built to one idea, “Therapy In A Site”: the page itself carries the arc, its light moving from a lit starry night to dusk as you descend. Six modalities in his own voice, not clinical boilerplate. Insurance answered on the page. The contact form cut to four fields, zip code removed outright, so nobody is asked where they live before deciding anything.
portrait pending
[SAMPLE]
No testimonial is on file. Empty on purpose rather than filled with a plausible sentence — the studio has to ask before this page ships. An empty quote card is acceptable; an invented one is not.
A salon — outside the practice niche entirely, kept for real-project proof
A working salon site, live and tended monthly. Its case study isn't written yet, so there's no link to pretend otherwise — the build itself is the proof for now.
Measured
This is the build with analytics running end to end, so it's the one the studio quotes numbers from.
[AWAITING JAMMY’S REAL HSG10 FIGURES] Figures, labels and the window they cover all come out of the salon’s own analytics. Nothing is written here until they’re pulled — the studio doesn’t publish a number it hasn’t measured.
Craft is the marketing.
Six things a rented website can’t do for you.
Aesthetics, copy and search foundations are assumed at this price — they are not the argument. These six are, and each one you can feel or check for yourself.
Clients feel you before they ever say hello.
Most people choosing a therapist read several sites in one sitting and decide by feel — voice, face, room, the sense of being understood. A template can’t carry that. A site drawn around your actual presence — your words, your tone, the way you practice — lets the right client recognize you before the first conversation, and lets a poor-fit inquiry quietly recognize that too, with a graceful pointer toward somewhere better suited.
That filtering is a design outcome, not a gate: clear specialties, honest scope, and fewer first calls that were never going to become second ones.
In a growing field, generic is invisible.
More care is sought online every year, and more of it is delivered there — which means the person searching tonight is scrolling past a wall of near-identical pages. What separates your practice has to be visible in the first screen: who you are, who you’re for, and why that’s different. A site that could belong to anyone might as well belong to no one.
That isn’t a mood. By the APA’s 2024 practitioner survey, only about one psychologist in eight still practices fully in person — for everyone else, the deciding moment is a screen.
Protected health information never touches your website.
Intake, scheduling and notes stay inside SimplePractice, Jane or TherapyNotes — where your Business Associate Agreement already is. The website’s job is to make the right person want to click through. That is the whole of it.
- Who you are and how you work
- Fees, insurance, availability
- One button through to booking
Stores nothing clinical. No tracking pixels on your service pages.
- Intake forms
- Scheduling and reason for visit
- Notes, records, messaging
Where your Business Associate Agreement already lives.
Said plainly, because the phrase gets sold loosely: no website is “HIPAA‑compliant” in itself, and nobody certifies one. What a website can be is out of scope — and that is a thing you can check, not a badge you have to trust.
Accessible by construction. Not a widget.
HHS extended its Section 504 web and mobile accessibility deadlines on 7 May 2026. Practices with fifteen or more employees have until 11 May 2027 to meet WCAG 2.1 AA; smaller practices until 10 May 2028. The 2024 rule counts Medicare Part B as federal financial assistance, which reaches a great many more solo practitioners than it used to. Whether it reaches yours is ten minutes on the call, not a scare in a footer.
Either way it is built into the markup here, never bolted on afterwards as an overlay widget. In January 2025 the FTC ordered the largest overlay vendor to pay $1,000,000 for claiming its widget could bring a site into WCAG 2.1 AA conformance; the order was finalised that April. Several sites sold to this profession still ship one. That takes about ninety seconds to verify — please do.
It works with what you already pay for.
SimplePractice · Jane · TherapyNotes · IntakeQ
Psychology Today · Google Business Profile · your telehealth platform
Here is the part that shows it is not a logo wall. SimplePractice’s embeddable booking widget requires the Plus plan — on the lower tiers you can only link out to the portal. That single fact changes what the main button on your home page can be, so we establish which plan you are on before a screen is designed rather than after.
Therapists have been reporting for a couple of years now that directory referrals are not what they were. That is what colleagues are saying, not a figure we’re going to put on your practice — but it is the reason your own page has to be able to carry the weight on its own.
You own it. All of it.
The code, the domain, the content, the analytics history. If you ever want to leave, you take your website with you — it is yours, not a rental. The usual model in this profession is a monthly subscription where the site is the vendor’s and stops being yours when the payments do, along with everything it had earned in search.
Ask your current provider what happens to your site if you stop paying.
And you’re never left holding it alone.
Owning it means you can take it from here and run it yourself — some practices do, happily. The rest stay on managed care: monthly plans from quiet upkeep at $300 (monitoring, updates, a site that never silently goes down), to steady content at $600 (new pages and posts drawn as your practice grows), to hands-on growth work at $900. Development ending is not the studio leaving.
Either way, the build is shaped to grow alongside your practice — the studio carries the technical so you can stay with the clinical, and with better patient outcomes.
↓ What that gets built into — three ways in
Three ways in.
Three ways to grow your practice.
One matches where you are — opening your doors, keeping a good site alive, or too booked to answer the phone. All three end the same way: more booked sessions, fewer evenings spent on the website.
- RootPractice Site SprintA complete, calm site — strategy, design, build, launch — on a schedule agreed before any work begins.
- ShootCare & Growth RetainerMonthly tending: updates, tune-ups, the small strokes that keep a site alive.
- SpreadPractice Booking PilotQuiet systems that answer, book, and follow up while you're in session.
We’ll ask you to put your fee on your website. So ours is on ours.
Projects start at $5,000
↓ How it actually runs — the method, one layer down
You always know where your project stands.
Four fixed stages in a fixed order, nothing for you to manage — and you see real pages at every step, never a status report.
Be as hands-on and collaborative as you like, or as hands-off — either way the studio guides: recommending, flagging, and defaulting to best practice at every stage, so no decision reaches you unexamined.
A 30-minute session, then a written growth map of your practice — positioning, patients, the honest gaps. The first thing we ask is whether you bill insurance electronically: it changes what your website is allowed to do. The second is which board licenses you, because that changes what the page has to say.
first · before anything is drawnCopy and design drawn together, one practice at a time. You see real pages, never a template preview.
second · nothing is built yetBuilt to be found and to load fast, with the booking flow wired end to end before anyone sees it. You never touch the tech.
third · nothing is live yetLaunch, then the first month of tending included — the small strokes that keep a new site alive.
fourth · and ongoing↓ Who actually does all of this — one more layer down
Growth is quiet.
Patience compounds.
Craft is the marketing.
One root system, many canes.
Every craft in the room. One founder answerable for all of it.
This studio is a remote, distributed team — designers, developers, and quiet technology tools working as one root system, led end to end by its founder. Every cane above ground shares the same root: business and analytics at the base, technology best practice in the stem, and a visual identity drawn so distinctly yours that a client can feel your practice before a single conversation. The range of a full team, the accountability of one name.
This page moves. Yours won’t — not like this.
What you are scrolling through is a studio making its own case to a business owner, and it is allowed to be expressive. The site we draw for your practice is built the other way round: predictable, quiet, low-stimulation, generous with white space, and it stops moving the moment a visitor’s device asks it to. Someone landing on your page may be on the worst day of their year, and a page that demands things of them is a page they close. Your site isn’t our portfolio piece — it’s your client’s first breath.
Hoang “Jammy” Phan — CEO & Founder, the lead on every project
Studied Business Information Systems and International Business, then a coding bootcamp, then went back for a four-year traditional fine-art degree at Gage Academy’s atelier program — so the ledger, the build and the brush are the same hand. A Pacific Northwest native, Washington-raised and West Coast rooted, now working from Los Angeles: the studio is remote-first by design, serving practices anywhere in the country without ever needing to stand in your office.
Four practices per season [SAMPLE] — capacity is a fact, not a tactic
↓ Now look inside the culm
- QDo I have to write my own copy?
- No. Copy and design are drawn together, one practice at a time — you review real pages, you never face a blank one.
- QWhat happens if my site breaks?
- It gets fixed — that’s what managed care is for. Ongoing plans run at three levels — $300, $600, or $900 a month — from quiet peace-of-mind upkeep, to steady new pages and posts as your practice grows, to hands-on growth work. Development ending is never the studio leaving.
- QWill people actually find it?
- Every site is built to be found and to load fast — honest search foundations from day one. No ranking promises; nobody can keep those.
- QWhat does it cost, really?
- Projects start at $5,000, priced to exact scope on the call — one agreed price per project, no surprise invoices, ever.
- QHow long does it take?
- It depends on the scope, so you get a real date on the call rather than a number printed on a website. What is fixed is the order — discovery, then drawing, then building, then launch and tending — and that you see something real at every stage instead of a status report.
- QCan we use client testimonials?
- No — and we won’t ask you to. Soliciting testimonials from current clients is prohibited under APA §5.05 and NASW §4.07, and even de-identified detail can identify someone. So trust gets built the other ways: your own words, what actually happens in a first session, and the practical answers people are really scanning for.
Growth keeps its own record.
Every season a practice survives becomes a ring — countable, visible, yours. The next ring isn't drawn yet.
In plain terms: a site that keeps earning bookings after launch day — tended every season, so it compounds instead of quietly going stale.
Your practice's next ring gets planned here.
The descent ends here
One leaf followed you down — 120 m of sky, city, ground and root, and it never hurried once.
Where it rests, a new ring begins. That is the whole practice of this studio: one calm thing, placed exactly, growing slowly — yours.
Every site named on this page was drawn, written, built and launched by this studio — and the founder who leads it is the one you’ll be on the call with.
A 30-minute Root & Canopy Session, no pitch deck. Projects start at $5,000 — exact scope priced on the call. Four practices per season.
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Read the Therapist Website Teardown — a public page, nothing gated — and get the studio's field notes as they're written.
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Builds on WordPress — Built for Battle On Therapy · Hair Studio G10